Local Content Marketeer

At Triodos Bank, content marketing plays a key role in bringing customers closer to our mission and values. As a local Content Marketeer, you are responsible for designing and executing high-quality marketing communications content that supports brand, acquisition and customer value objectives across markets.

You design and implement marketing communications, content and materials that increase brand awareness, acquisition and customer value for Triodos Bank in Belgium. You develop content for both existing customers – to build loyalty and deepen the relationship – and the market – to build brand awareness and acquisition. You work closely with the Group's local Marketing team and Content Marketers on integrated campaigns and other marketing initiatives.

How you will make a difference

You ensure that customers and the market clearly understand how their banking choices contribute to a more sustainable future. You demonstrate our relevance through relevant marketing and impact content. Your main responsibilities include:

• Define and execute marketing communications content, marketing materials and tools for campaigns, always-on communications and automated journeys to support Brand & Acquisition and Customer Value objectives.

• Ensure the localization and/or local implementation of owned media (e.g., e-zines, in-app messages, emails, and social media) and paid media (e.g., social media), based on the materials provided by the Group for the various channels and tools.

• Actively participate in the Local Marketing Squad, contributing to the development and implementation of the local marketing plan, in line with the Group's strategy.

• Provide inputs to the Group's content formats based on local experiences.

• Implement specific marketing activities at the local level that cannot be centralized, such as events, webinars, sponsorships, and campaigns.

• Ensure consistent execution of branding across all local channels, including tone of communication, in line with Group guidelines.

• Manage relationships and contracts with external suppliers and agencies for local projects, ensuring quality and profitability.

• Track and analyze the performance of local content, marketing communications activities, tools, and channels, and prepare actionable recommendations and analytics for local optimization.

• Ensure alignment with other content-related stakeholders, e.g. Knowledge Management, Group Corporate Communications, TIM, Foundation, local legal and Compliance teams.

• Proven experience in marketing communications and in the execution of marketing campaigns.

• Experience in initiating and creating commercial and engaging content for social networks.

• Experience in managing external suppliers and agencies.

• Experience in strategic content development, marketing communications and campaigns.

• Expertise in multichannel implementation and optimization.

• A strong ability to collaborate at the local level as well as with the Group's content teams.

• Analytical skills for performance monitoring and reporting.

• Experience in managing internal and external relationships with stakeholders and suppliers in a local and international environment.

• Experience in managing suppliers and agencies.

• Excellent writing skills in French and advanced English proficiency, both oral and written. Knowledge of Dutch is an asset.

You will report directly to the Customer Value Marketing Lead.

You will work closely with:

• The local Marketing team, consisting of the local Marketing Manager, Growth Marketeers and Content Marketeers.

• Group Content Marketeers, to align content marketing strategies with content needs.

Everyone is welcome at our place. Our culture is based on values that put both society and the individual at the center. We are committed to equality and diversity and value everyone's perspective. We strive to create an environment where all our employees and our wider community feel safe and involved.