Internship - Digital Content Creator

🎯O bobjective:

👉 Developing the visibility of Happy Hours Market on the web

👉 Optimize our digital content for new customer acquisition and retention of existing customers

You will produce written, advertising and video content. From the idea to the analysis of the results, you will contribute directly to the acquisition and loyalty of our customers.

🛠️ Your missions:

1️⃣ Optimize our Google and AI referencing (LLM)

• Write useful articles, guides, FAQs and web pages

• Identify topics and research that interest our clients

• Optimizing content for Google and AI-powered response engines

• Structure content that is clear, reliable and easy to understand by readers and LLMs alike

• Update existing content to improve its visibility

• Expand HHM's presence on relevant external sites and platforms

2️⃣ Create content that converts

• Tailor messages to each stage of the customer journey

• Create content to attract, convince and convert new customers

• Design effective landing pages, hooks and calls to action

• Produce loyalty content: articles, emailings, notifications, reactivation campaigns

• Highlighting our products, our prices and our anti-waste impact

• Ensure consistent communication across all our channels

3️⃣ Produce our Meta and Google ads

• Imagine concepts, hooks, visuals and advertising scripts

• Create short videos adapted to different formats

• Adapt content according to audiences and objectives

• Test multiple messages, angles, and creatives

• Collaborate to improve campaigns through results

4️⃣ Create content in the field

• Filming at our pick-up points

• Meet our customers, partners and teams

• Conduct interviews, testimonials and product demonstrations

• Turning everyday moments into authentic content

• Concretely show the experience and impact of Happy Hours Market

• Be comfortable in front of and behind the camera

5️⃣ Measure, learn, improve

• Track traffic, visibility, engagement, and conversions

• Analyze content and campaign performance

• Identify the most effective topics, formats, and messages

• Testing new approaches and drawing concrete conclusions

Regularly challenge your work and adjust the strategy

• You write perfectly in French and you know how to make a subject clear and engaging

• You are creative, curious and proactive

• You are interested in SEO, LLMs and new online search uses

• You understand that good content should be useful, visible and results-oriented

• You are comfortable with video and camera creation

• You enjoy direct contact with customers and field work

• You are able to adapt your tone to different formats and audiences

• You are organized, autonomous and rigorous

• You analyse the results and regularly question your approach

• You want to put your skills at the service of the fight against food waste

• You have sufficient knowledge to create occasional content in Dutch

A first experience in web writing, SEO, digital advertising, video editing or the use of AI tools is a plus.

1. Video call with our HR manager to get to know each other

2. Interview with the communications manager

3. Meeting with the entire communication team

4. Welcome to Happy Hours Market!