"6 Min. to Understand" section: the functional economy (FR)

6 Minutes to Understand – Turning Product Sales into Sustainable Value Creation!

What if, instead of selling products, we sold use, service or even performance?

In this episode of 6 Minutes to Understand, Pierre Léonard, circular economy facilitator, introduces us to a model that redefines the very notion of ownership:
the functional economy.

This model is shaking up the codes. Michelin no longer sells tires, but kilometers; Xerox no longer sells printers, but printing services; and even in space, companies such as Loft Orbital are now marketing the use of data rather than the satellites themselves. The result: drastic reduction in waste, savings of up to 90%, and sustainable customer loyalty.

Pierre takes us even further: towards the performance economy, where we no longer sell an object or its use, but the result obtained ! Imagine: a supplier that guarantees the ideal temperature rather than a radiator, or an aircraft manufacturer that charges for flight hours rather than the engine. 

This model aligns economic and environmental interests, while placing use value and sustainability at the heart of decisions.
A hard-hitting and pragmatic episode to listen to to rethink your economic models in the light of the ecological transition.