Communication and Digital Strategy Officer (4/5th) (5-month fixed-term contract)

You are in charge of the implementation of our digital strategy, with a particular focus on social networks and Community Management, in order to promote our projects and expertise and to make our actions visible, accessible and engaging.

At the same time, you will participate in Pro Velo's global communication, on all digital and physical channels to ensure consistency and impact in our messages.

Within the communication department composed of 5 colleagues, you will contribute to:

• Coordinate and support our digital strategy both locally (Brussels, Hainaut, Namur, Liège, Brabant-Wallon) and cross-functionally;

• Create attractive content for social networks;

• Promote our projects, services and training to all our audiences;

• Disseminate our expertise and knowledge;

• Develop campaigns and partnerships to raise awareness of cycling and active mobility among new audiences.

You will thus contribute to making cycling visible, positive and attractive, to strengthen the visibility and notoriety of Pro Velo's activities, and to consolidate its image as an independent and accessible expert.

Your tasks

Indicative distribution of working time:

50% digital strategy and content

• Execute Pro Velo's digital and editorial strategy, coordinate the editorial calendar and support local locations in the implementation of best practices.

• Produce and distribute attractive content for our digital channels (social networks, newsletters, website): articles, practical advice, news, photos and videos.

• Animate and moderate the online community, and develop advertising campaigns.

• Monitor, analyze and adapt actions thanks to the monitoring and reporting tools at your disposal (Matomo, Mailchimp, Meta Ads, etc.)

50% communication of projects and partnerships

• Develop communication plans and actions dedicated to transversal, local projects.

• Participate in the management of communication projects and the promotion of partnerships and collaborations ;

• Create and distribute digital and physical promotional content and materials to promote projects and services ;

• Monitor and analyze the impact of project-related actions and campaigns.

• Proven experience in digital communication.

• A degree in the field of communication, public relations or marketing is a plus.

• Your mother tongue is French. Fluency in English or Dutch is a plus.

• Interest in active mobility and environmental issues.

Technical / digital skills

• Mastery of digital communication tools: social networks (Facebook, Instagram, LinkedIn, YoutTube), newsletters and CMS (WordPress or equivalent).

• Design and management of online advertising campaigns (Social media ads, Google Ads).

• Monitoring and analysis of performance via reporting tools (Matomo, Mailchimp, Meta etc.).

• Video editing on PlayPlay (or equivalent).

• Proficiency in graphic design software (Canva, Adobe or equivalent).

Creative and editorial skills

• Excellent writing skills and a sense of creativity: impeccable spelling, attractive and pedagogical style.

• Ability to promote projects, services and expertise in a clear and engaging manner.

• Ability to produce content tailored to different audiences and channels.

Organizational and interpersonal skills

• Flexible, versatile, proactive, autonomous and responsible.

• Ability to work in a team.

• Organized and experienced in project management.

• Respectful of deadlines.

Apply directly via Meet My Job or send your cover letter and CV in a pdf file named " Surname First Name Communication Officer " by email to the attention of Anne Le Roux: a.leroux@provelo.org.

The interviews will take place during the month of July. We reserve the right to close the recruitment process as soon as we have found a candidate who meets the desired profile. 

Start date: mid-August