Create and maintain your Linkedin network
Defining your contact strategy on LinkedIn means creating a truly useful network that goes far beyond a simple accumulation of contacts. Based on Valérie March's book, "Linkedin, Twitter to develop your business", we give you 5 good practices for creating and maintaining your Linkedin network.
1- Make people want to
Your Linkedin profile will be viewed by possible employers, employees and partners. It must therefore be catchy, in order to make these people want to continue reading.
To do this, we advise you to:
fill in all the information that makes up your profile
Detail your experiences precisely
Highlight your professional recommendations
If you don't know what to put exactly, don't hesitate to check out profiles similar to yours and get inspired.
2- Define your contact strategy
To establish your contact strategy, you must choose between a small or extended network.
By opting for a restricted network mainly based on your physical network, you will have an easier time maintaining this network and reacting to different publications.
By choosing to work with an extended network, you will have the opportunity to showcase your expertise. This means that you will have to be proactive and publish regularly. You will try to expand your network of thousands of contacts, there is plenty to do knowing that the limit is located at 30,000 contacts on LinkedIn.
3- Define your ecosystem
This notion of ecosystem is really very important and it gives you the opportunity to guide the development of your network. You need to define which industry, what function, what area of expertise, and which geographical areas you are going to target.
4- Who to ask in contact?
At first, you can focus on people you know and use Linkedin's contact suggestions. You can contact former colleagues, service providers for whom you worked. Then, select people related to the ecosystem you have defined. Are you interested in these people, but are not part of your network? Work on a common point that you can highlight for a first approach. We strongly advise you to send a personalized message for any contact request.
5- Handle contact requests
In order to grow your LinkedIn network, you have to be strategic.
It is customary to accept a request from someone you know in real life. However, you have the right to refuse it. When you don't know this person, you have to find an interest in it, you can accept it if they are part of the previously defined ecosystem.
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