Create and maintain your Linkedin network

Defining your contact strategy on LinkedIn means building a truly useful network that goes far beyond simply accumulating connections. Based on Valérie March's book, “Linkedin, Twitter pour développer votre activité”, here are 5 best practices to build and nurture your LinkedIn network! 🤝

1- Make it appealing

Your LinkedIn profile will be viewed by potential employers, collaborators, and partners. It therefore needs to be eye-catching to make people want to keep reading.

To achieve this, we advise you to:

• fill in all the information that makes up your profile

• detail your experiences precisely

• highlight your professional recommendations

If you are not sure what exactly to include, feel free to check out profiles similar to yours and draw inspiration from them.

2- Define your contact strategy

To establish your contact strategy, you must choose between a restricted or an extended network.

By opting for a restricted network primarily based on your physical network, you will find it easier to maintain this network and interact with various publications.

By choosing to work with an extended network, you will have the opportunity to showcase your expertise. This implies that you will need to be proactive and publish regularly. You will aim to grow your network by thousands of connections, which is entirely possible knowing that the limit is set at 30,000 connections on LinkedIn.

3- Define your ecosystem

This notion of an ecosystem is very important and gives you the opportunity to guide the development of your network. You must define which business sector, which function, which field of expertise, and which geographic areas you will target.