"Being green is impossible"

The climate emergency is here, that's a fact. We see that mentalities are gradually changing and individuals are becoming aware of the ecological disaster we are witnessing. However, we often hear about the famous "small everyday gestures" that would have a colossal impact. But how do we adopt these actions into our habits when we are facing mega-polluters like the oil industry? Our individual actions can make a difference, but it is interesting to measure them to realize their impact. Faced with this dissonance, it may seem that being green seems impossible...

Ecology, context and paradox

The 21st century is decidedly one of awareness, at all levels. Young and old alike are changing their consumption habits with the aim of almost perfect eco-responsibility. In the same way, more and more companies are changing their policies and adopting a more sustainable vision. This trend has undoubtedly been amplified by the publication of the UN's Sustainable Development Goals (SDGs). Over the next fifteen years, "17 SDGs that are linked to 169 goals must form an action plan to free humanity from poverty and put the planet back on the path to sustainability". These are as much individual responsibilities as institutional ones. In fact, a lot of companies are following this trend, but we must remain vigilant in the face of all these initiatives. Indeed, the other side of the coin has a name: greenwashing. We must know how to recognize this and often be wary of large groups which, suddenly, display their new partners everywhere and promote eco-responsible values. Not everyone is ecological...