3 min

"Being green is impossible"

Image de présentation de l'article "Being green is impossible"

The climate emergency is here, that's a fact. We see that mentalities are gradually changing and individuals are becoming aware of the ecological disaster we are witnessing. However, we often hear about the famous "small everyday gestures" that would have a colossal impact. But how do we adopt these actions into our habits when we are facing mega-polluters like the oil industry? Our individual actions can make a difference, but it is interesting to measure them to realize their impact. Faced with this dissonance, it may seem obvious that being green seems impossible...

Ecology, Context and Paradox

The 21st century is definitely the century of awareness, at all levels. Young and old alike are changing their consumption habits with the aim of almost perfect eco-responsibility. In the same way, more and more companies are changing their policies and adopting a more sustainable vision. This trend has undoubtedly been amplified by the release of the UN's Sustainable Development Goals (SDGs). Over the next 15 years, "17 SDGs that are linked to 169 goals must form an action plan to free humanity from poverty and put the planet back on the path to sustainability." These are both individual and institutional responsibilities. In fact, many companies are following this trend, but we must remain vigilant in the face of all these initiatives. Indeed, the other side of the coin has a name: greenwashing. It is important to recognize this and often be wary of large groups that suddenly display their new companions everywhere and promote eco-responsible values. Not everyone is an environmentalist...

To find out more: how to recognize greenwashing?

The Fight

Faced with this, individual initiatives such as sorting, vegetarianism, second-hand purchases, etc., are praised. There's no denying that our day-to-day efforts have an impact. But how do you position yourself in the face of large corporations that alone reduce the efforts of thousands of individuals to smithereens? It's a disturbing situation where we can feel like our efforts are in vain and therefore stop doing them. The particular context we are facing forces us to keep a cool head and consider our actions because their impact is real. However, the result is a paradox where we don't really know how to quantify our daily actions while the colossal figures of greenhouse gas emissions from multinationals are accessible. It's a modern-day David versus Goliath, except in the end, each belligerent collapses.

Our impact

In order to save face, you have to take stock of the situation and be aware of the big picture. It is not enough to dwell on a limiting factor or to blame a particular global warming actor. Of course, there are countless scandals linked to ultra-polluting multinationals, but we must not lose sight of our individual actions. Because we are all actors in this phenomenon and our actions have consequences on their own scale. We can bring about change without having to make huge efforts. In our daily lives, we may lack perspective or we simply do not have the right tools at our disposal to design our actions. To do this, being informed is our best ally. Thanks to the internet, we have the opportunity to have access to a lot of free, reliable and up-to-date knowledge. For example, the IPCC report of April 4, 2022 is obviously massively relayed by the press. It is also synthesized, popularized, translated, etc. The goal is to make it as accessible as possible so that everyone can have a precise and global understanding of climate issues. 

To learn more about the latest IPCC report, read this UN article.

A picture is worth a thousand words

Other tools are also available to us in order to make us realize the weight of our daily actions. For example, the ADEME (French organization for the environment and energy management) has made available a very relevant infographic (available here) that demystifies some of our consumption habits. In this way, we learn that the purchase of a new TV (<40 inches) is equivalent to consuming the equivalent of 374 kg of CO2. That's a little more than a round trip by plane from Paris to Nice.

Being green would be possible...

While the tone has so far shifted from pessimism to realism, we would like to conclude on a positive note. As we have seen, adopting an eco-responsible lifestyle overnight seems to be a complex task. However, making changes as you go along already seems to be a more achievable goal. We won't give you a list of good actions to adopt because it probably has no limit. We invite you to keep in mind that reaching the rank of supreme ecologist is probably illusory, but above all not to underestimate the impact of our small individual actions . Let's hold our heads high and be aware that we are agents of change.

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