Brussels Beer Project: 1000 years of Belgian beer reinvented

It all began in 2013, in a cellar in Brussels.

Olivier de Brauwere and Sébastien Morvan brew 4 test beers – Alpha, Beta, Gamma, Delta – and ask their community to choose.

Delta IPA wins the day. Ten years later, it has become the favourite IPA of Belgians and the emblem of a brewery that has shaken up the brewing landscape.

Today, the Brussels Beer Project is:

• 25,000 hectolitres of beer brewed per year

• 10 million in turnover

• 2 breweries in Brussels, one of which manages almost all production

• 6 bars in Belgium and France

• A community of 6000 crowdfunders

• and B Corp status, acquired in 2022

A success story in a declining market – because yes, we drink less and less beer in Belgium.

In this episode, Olivier recounts:

• Procter & Gamble's pivot to brewing entrepreneurship

• the birth of the Brussels Beer Project and the bet of the Delta IPA

• how they launched Babylon, the world's first beer brewed from unsold bread

• their focus on regenerative agriculture, which brings soil back to life and captures carbon

• their radical decision to stop exporting worldwide (even to Japan where they had opened a bar) to focus solely on Europe

• Their growth strategy between bars, e-shops and local production

• the challenge of innovating in an industry dominated by AB InBev

• and their commitment: to reduce their carbon impact by 10% per hectolitre each year

An episode to be enjoyed without moderation, on the creativity, impact and strength of a community.