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Sustainability Talks

Alain Mayné and Aline Frankfort

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Alain Mayné and Aline Frankfort

Episode description
French

Sustainability is not becoming less important to brands, quite the contrary, and that's why the BAM Think Tank Sustainability is launching a second season of Sustainability Talks. We are pleased to welcome Aline Frankfort to our studio. She describes herself as an "expert in creative thinking and strategic foresight" and is the author of "Shapership: The Art of Shaping the Future." As a consultant, Aline helps companies make a significant impact and create sustainable value. Today, we take a look at how she approaches this.

About the podcast

Discover "Sustainability Talks", an exciting podcast series presented by the Belgian Association of Marketing (BAM). This thought-provoking series explores the role of sustainability in the marketing landscape.

Sustainability is not becoming less and less important for brands, on the contrary!

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