"6 Min. to understand" section: Greenwashing, what is becoming illegal
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"6 Min. to understand" section: Greenwashing, what is becoming illegal
6 Minutes to Understand: Greenwashing, What Becomes Illegal
Saying that a product is "green", "sustainable" or "eco-responsible" will soon no longer be enough...
In this new episode of Midoricast - "6 Minutes to Understand", Pierre Léonard deciphers the future European anti-greenwashing directive and what it will really change for SMEs, communication agencies, brands and companies that are already talking about ecology.
Because behind the reassuring slogans, one question becomes central: "Are you able to prove what you say?"
Carbon offsetting, in-house labels, vague promises, poorly framed "green" marketing, what was still happening yesterday could quickly become a legal, financial and reputational risk.
But there is more to it than constraints, we tell you why companies that are seriously working on their environmental impact could finally be differentiated from simple announcements.
A concrete episode to understand why sustainable communication is entering a new era: that of evidence, transparency and credibility.
#PodiBUZ, the editorial brand of The Podcast Factory Org asbl-vzw
PodiBUZ is also the name of our mobile podcast studio identifiable during events and field productions.
Midoricast is a podcast produced and produced by the non-profit association The Podcast Factory Org asbl-vzw, which highlights stories of positive initiatives around the environment, ecological transition and ecology.
It is available in video format on YouTube and is accompanied by a chapter and a complete transcript for people who are deaf or hard of hearing.
The video versions of the podcast are also available with subtitled transcripts and their FR/NL/DE/EN/ES translations.
The Podcast Factory Org ASBL:
This podcast project is an initiative made possible with the sponsor of " transforma bxl – Innovation Playground", a coworking space in Evere.
Since January 2025 and for five years, we have also been sponsored by " Plugin Company ", our operator of preferred charging stations and cards.
The Podcast Factory Org asbl-vzw is very proud to be a member of " KAYA " Coalition of Ecopreneurs,
and to collaborate with:
You will find all the episodes of all our podcasts on the website " What's Your Story point be ".
#PodiBUZ, the editorial brand of The Podcast Factory Org asbl-vzw
The podcast offers episodes in 3 languages (FR-NL-ENG), although predominantly in French.
This podcast is available in video format on YouTube and is accompanied by sequencing and full transcription (FR/NL/DE/EN/ES) for the deaf or hard of hearing.
Our organization also offers and proposes PodBXL: a free podcast festival for, by, and with podcasters, which takes place every year on the first Saturday of July.
Donation: https://buy.stripe.com/8wM17Sb4g1csf7i8wy
All info about us : https://linktr.ee/the_podcast_factory_org_asbl
