Content Marketer

You'll work closely with our CMO and other teams, such as sales, product, and content teams, to create impactful, high-performing content that will drive Tapio's growth across all regions and industries. 🚀

👉 You will be responsible for:

• Understand the content we want to create and tailor it to our audience.

• Collaborate with the CMO and senior management to refine our ideal customer profile (ICP) and persona.

• Develop and maintain a product-driven marketing strategy

• Create high-quality content about Tapio, our product, sustainability, and the industry through blog posts, case studies, videos, white papers, ebooks, LinkedIn posts, newsletters, and more. 💻

• Create downloadable content that turns our audience into leads.

• Creating web pages and landing pages, managing our WordPress website and ensuring high-quality translations in English, French and Dutch.

• Writing SEO-optimized articles to improve Tapio's visibility on Google 👀

• Delivering high-quality content through all of Tapio's channels: monthly newsletters, LinkedIn, blog posts, and case studies.

• Enrich and interact with the Tapio community through relevant content and an optimized e-mailing strategy on our sector of activity and Tapio software.

• Communicate around the Tapio product (new releases, educational content about the product) 📣

• Collaborate with sales, technical, and product teams to write case studies on the most outstanding Tapio projects.

• Collaborate with the Events/Webinars Manager to communicate about Tapio events and webinars.

We are looking for a creative and results-oriented marketer who can thrive in a fast-paced, ever-changing environment.

✨ Must-haves:

• 3-5 years of experience in content marketing (in the areas of B2B SaaS, technology or sustainability)

• Proven experience in creating and delivering content that turns the audience into leads.

• Proficient in WordPress or a similar tool, email sending tools (Brevo), marketing automation, analytics tools, and Canva.

• Knowledge of AI-based marketing tools to create an automated content marketing system.

• Sharp analytical mind, able to manage dashboards, key performance indicators (KPIs), and experimentation frameworks. 📊

• Proactive, autonomous and comfortable managing multiple projects and collaborating with different teams.

• Native command of English and French, knowledge of Dutch is appreciated.

Ready to make an impact on the climate and your customers? We would love to meet you. 🤩

How to apply:

1. Send your CV and a short cover letter

2. 15-minute interview to get to know each other

3. Make the case study

4. Final interview (1 hour)

5. Meet the team

6. Offer and integration 🚀

Let's build the future of climate strategy together!