Image présentant l'entreprise Mekanika pour le job Head of Marketing

Head of Marketing

  • Brussels
  • Telework partially allowed
  • Full-time
  • 5 to 10 years

Job description

We are looking for a Marketing Manager who will be able to: 

  • Co-develop our long-term marketing strategy, with our CEO

  • Coordinate with our Content Manager and Communications Manager

  • Manage marketing projects with freelancers and external agencies

  • Actively participate in the implementation of the marketing and communication activities listed below

Marketing strategy

Our marketing strategy is currently mainly digital. We focus our efforts on creating value upstream of the business relationship, through:

  • Putting quality free content online with strong SEO

  • Expanding our visibility with meaningful content and partnerships

  • Developing targeted and profitable advertising campaigns 

  • Developing community spaces for interaction and advice to potential future users, favouring strong word-of-mouth

We use tools such as Ahrefs, Customer.io and Typeform to properly collect and analyze data to optimize our marketing efforts, the Adobe suite and an in-house video studio for content creation, and Front to unify communication with our customers.

Responsibilities

Your responsibilities will be both strategic and operational. 

1) Strategic

  • Working closely with founders and external agencies, position Mekanika as a strong brand while remaining consistent across all our channels and products.

  • Align our communication strategy with our brand and coordinate the team accordingly for the production of social media content, copy, newsletter or web articles.

  • Improve our inbound marketing structure, set goals and allocate resources to achieve them.

  • Develop the community aspects of our product ecosystem strategy, in collaboration with the product team. 

  • Monitor and report on marketing KPIs.

  • Monitor competition (acquisitions, price changes, new products and features).

  • Over a 12-month horizon, help us develop a new geographic market.

2) Operational, with the help of the team in place

  • Act hands-on in activities related to inbound marketing channels (continuous improvement of SEO, optimization of advertising, growth of copy and email marketing).

  • Coordinate activities related to communication and content.

Profile

We are looking for a highly motivated, experienced and creative person who is ready to get involved in an exciting and growing company. 

Our team is young – with a median age of 31 – and we have a very engaged yet flexible work culture. We are a team of curious and creative people with good communication skills.

We are looking for someone who has the following skills:

  • At least 5 years of experience in a similar position, with a track record

  • Strong interest in manufacturing, machinery, and willingness to acquire technical knowledge related to our business

  • Strong ability to prioritize, test, and measure

  • Excellent command of FR and EN (oral and written) - NL or DE are a plus

  • Experience using our existing tools is a plus (especially the Adobe suite)

  • Management experience is a plus

Why apply?

  • A full-time contract, based in Brussels (near Anderlecht train station, easily accessible by bike, public transport or car).

  • A competitive salary and package.

  • The opportunity to develop a team in the short term and the opportunity to quickly make a difference within a growing company.

  • Access (and encouragement) to learn and use Mekanika's machinery for personal projects.

  • Start as soon as possible.

Conduct of interviews

  • Step 1: Meet our CEO

  • Step 2: Use Case + Meet the Team

  • Step 3: Proposal

About the company

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