Generous Bakery

Generous is an artisanal, organic and gluten-free biscuit factory founded in 2013 and located in Tubize (on the outskirts of Brussels).

It produces and markets a range of delicious biscuits in Belgium and abroad. Its 10 members work together on the innovation of new biscuits and the successful development of this human-sized company while keeping in mind the Generous values: conviviality, zero-waste, gluten-free and generosity!

They select the best ingredients from mainly local producers. No soy, corn or wheat at Generous, but alternatives such as tapioca flour, buckwheat flour or potato starch.

Multi-awarded company: Great taste 2017 / Epicure delicatessen award 2017 / Brussels Best exporters 2017 / Belgium New Brand 2016

Anecdote: "In December 2018 we had the chance to partner with Stromae for the launch of his clothing brand! A packet of Generous cookies was offered with each new purchase of a garment. A special packaging was created for the occasion: each Generous character had the honor of wearing a T-shirt of the singer's new brand." - Christophe from Generous.

Being on a human scale, all Generous members know each other on a first-name basis, thus creating a real friendly and family atmosphere. In addition, they are particularly attentive to their environmental impact: zerowaste is their motto and they are always looking to reduce their waste. It is in this sense that they donate the surplus and unsold products to charities so that their delicious broken cookies still enjoy being eaten!

Every day the team has lunch together, preferably outdoors to enjoy the good weather (even if rare in Belgium...). Each birthday, departure or arrival of a member of the team is a good excuse to get together for a festive aperitif in the company garden!