Gellies

Gellies is a young Belgian start-up born from the meeting of three former students of UCLouvain (INEO programme) in November 2025: Julien Fromont, Justine Dabe and Victor Decroly.

Our mission: to make life easier for pet owners by developing ultra-palatable pastes that make it easier to administer medication to our cats and dogs, without stress or fights. Since our launch, we have grown from an idea tested on our own animals to a brand already active in Belgium and France, with a clear ambition: to become a benchmark for animal welfare in Europe, starting with the Netherlands and Germany in the coming months

We rely on two complementary distribution channels :

B2C , where we sell directly to pet owners via our online site and social networks, a channel that is already well established in Belgium and France, and

 B2B, where we collaborate with veterinarians, specialist shops and distributors to have our products recommended directly in the field.

What makes us unique? We are a 100% bootstrapped team, which has built each step to the strength of the field, from veterinary tours to product formulations, content creation or key partnerships, without ever losing sight of our initial obsession: the well-being of animals and the peace of mind of their owners.

Our Culture

At Gellies, each member of the team wears many hats and sees the impact of their work in concrete terms, whether it's a convinced veterinary visit, a successful post or a new product format that takes shape.

Our values: proximity to our customers, authenticity and honesty.