Lucid Collective
Set the norm
- Fashion / Beauty / Textile, Circular economy
- Brussels
Learn more about us
Tired of never knowing where your clothes come from, who made them or under what conditions? Lucid Collective said exactly the same thing. So rather than playing guessing, they simply decided to bring production closer to home. And spoiler alert: it changes everything. 🌍🧵
Lucid is a young 100% Belgian brand, which sets the record straight with durable, basic and (very) stylish clothes. 🌱
From the beginning, the team knew what it wanted: local, beautiful, transparent. Result? An ultra-careful selection of partners who share their values: respect for the planet, respect for people and true know-how. No bullshit, just passionate people who work well. No need to bring a t-shirt from the other side of the world when you can produce it a few hours away in decent conditions, right? 👀 Each piece is therefore carefully designed, in social and family workshops in Belgium and neighbouring regions, with trusted European suppliers .
Needless to say, everything is done with the least possible environmental impact: here, recycled materials (cotton, polyester and wool) are always preferred over virgin materials. Rather than ending up in the trash or in the oceans, this waste finds meaning by becoming stylish clothes... In short, a fashion that is good for morale and the planet! 🌍
As you can see, their ambition is simple: to combine style, sustainability and positive impact without making people feel guilty. Far from moralizing speeches, Lucid chooses humor, authenticity and transparent communication to raise awareness while remaining cool. Because doing better is already huge. And we love it! 🤩
And when we tell you that it works, it's not hot air: Julien Doré and Hugo Clément wear their pieces (no less), their Brussels pop-up was born in a week flat (hats off to the artists) and they recently won the BeCircular24 ! A Belgian success story just the way we like them! 🚀
Creating clothes without creating problems? 🧦 Mission accomplished for Lucid! Want to be part of their impact adventure? Check out their job offers!
Sustainable clothing brand
Local production in Belgium
Recycled and labelled materials
BeCircular2024 Winner
A taste of the team
At Lucid Collective, energy is contagious. We meet textile enthusiasts , detail-obsessed people and idealists who believe that changing fashion is indeed possible. ✨ From styling to storytelling, from responsible sourcing to committed logistics, everyone has their place. Their common thread? A common desire to create an impact and make fashion fairer, more beautiful and always more local!
Lucid's corporate culture is that of a dynamic collective where we dare, where we test, where we learn. Zero fixed hierarchy, but a lot of listening and autonomy. Do you have an idea? Brainstorming over coffee. Do you want to be involved in project management? Go! And what about the atmosphere? It's good vibes only : afterworks, participation in committed conferences , sports sessions, support for activists against fast-fashion... In short, daily life at Lucid is serious without taking itself (too seriously). 😉
What if we ended this presentation with one of their great prides ? It's simply seeing pieces imagined months earlier finally worn in the street, by strangers who become, without knowing it, ambassadors of change ! A major accomplishment, we're not afraid to say it! 🧵💥
🎯 So, do you want to enter the sparkling universe of a start-up full of meaning, to work on concrete projects with a real impact and to participate in the deployment of a fashion brand with a future? If all this tempts you... You know what you have to do!
Employees
Average Age
Breakdown M/F
Our commitments to a sustainable world
Lucid is committed to a holistic approach to sustainable fashion. Every step, from design to delivery, is designed to minimize environmental impact and maximize social utility. By producing less, better and locally, the team offers a credible alternative to fast fashion. Their clothes are not only ethical, they carry a strong message: yes, another fashion is possible - more human, more transparent, more circular ! 💚
Lucid produces the majority of his pieces in Belgium, in social workshops in Hainaut and Brussels. These partnerships strengthen the local economic fabric, promote professional integration and guarantee ethical working conditions. By maintaining a close link with the production sites, the team ensures quality follow-up while supporting a circular and solidarity economy as close as possible to us. 🧭
At Lucid, zero greenwashing : their materials are GRS, GOTS, Oeko-Tex and Master of Linen certified. They rely on recycled fibers, the revalorization of raw materials and reasoned production (hello limited collections) and that's so cool!
But that's not all, Lucid goes beyond textiles! Support from local associations and anti-fast fashion activists, participation in conferences committed to advancing the debate... We can say that they are on all fronts (like their future hats)! 😎